With Bugatti’s Sur Mesure program, you get a truly unique experience designed around you. From the first design concept to the final handover at the historic Château, every detail reflects your personal style—whether it’s bespoke colors, embroidery, or aerodynamic features. You work closely with dedicated experts, ensuring your vision becomes a masterpiece. If you’re curious about how your dream car can become reality, discover more about this extraordinary journey.
Key Takeaways
- The Bugatti Sur Mesure program offers near-unlimited bespoke customization, transforming each vehicle into a unique automotive artwork.
- Clients collaborate closely with dedicated experts from initial concept to final handover, ensuring personalized design integration.
- The process involves a two-year timeline, with six months dedicated to defining themes, desires, and pricing before production begins.
- Delivery occurs at the historic Château in Molsheim, featuring immersive tours and ceremonial celebrations emphasizing heritage.
- Post-purchase, owners can revisit and update interiors, exteriors, or accessories, with extensive maintenance and upgrade options available.
Ever wondered how far luxury and personalization can go? With Bugatti’s Sur Mesure program, you’re invited to craft a vehicle that’s truly yours—in every detail. Launched in December 2021, this bespoke program builds on Bugatti’s rich heritage of coachbuilding and handcrafted finishes. It’s designed for clients like you who demand nothing but perfection, offering near-unlimited choices for exterior colors and leather interiors. Since its inception, Bugatti Sur Mesure has celebrated over a decade of bespoke craftsmanship, continually pushing the boundaries of personalization. In the world of high-end customization, NFT games are becoming increasingly popular, allowing clients to secure unique assets related to their vehicles.
From the first design concept to the final handover, you’ll work closely with dedicated experts, ensuring every element reflects your vision. This personalized process transforms your vehicle into a true automotive artwork, blending traditional craftsmanship with modern innovation.
The experience extends far beyond initial customization. Bugatti’s comprehensive customer care includes full maintenance, servicing, and ongoing personalization options. You can revisit your interior anytime, retrimming it with new colors or materials. Want to update body finishes or add accessories later? That’s entirely possible.
If you already own a Chiron, you can upgrade to the officially recognized Chiron Sport², ensuring your car stays at the cutting edge. Extended service and warranty packages now cover up to eight years, giving you peace of mind and continued exclusivity.
When it’s time for delivery, Bugatti offers an unparalleled handover experience at the historic Château in Molsheim. You’ll be immersed in the brand’s heritage with guided tours of automotive artifacts, witnessing the craftsmanship behind each vehicle. The process isn’t just about delivery; it’s a celebration. Handovers feature ceremonial elements, personalized moments, and sometimes even special appearances by Bugatti Pilote Officiel.
The vehicle itself is handcrafted in the state-of-the-art Atelier, combining artistry with precision engineering.
Creating a Bugatti One-Off takes about two years, starting with a six-month period dedicated to defining the theme, understanding your desires, and setting pricing. You pay upfront, and involvement is hands-on, with one-on-one presentations shaping your unique vehicle. These exclusive editions are always sold out before they even reach the public, reflecting the intense demand for true personalization.
Every detail—be it embroidery, bespoke materials, or custom aerodynamic features—is tailored to your specifications, making your Bugatti a one-of-a-kind masterpiece.
Frequently Asked Questions
How Long Does the Customization Process Typically Take?
You’re likely wondering how long customization takes. Typically, from your approval of the design to delivery, it spans about nine months.
This includes planning, sourcing unique materials, handcrafted assembly, and meticulous painting, all tailored to your specifications. The process involves skilled artisans carefully crafting every detail, especially for highly personalized requests.
While the timeline can extend for more bespoke features, rest assured, this duration ensures your Bugatti meets the highest standards of quality and exclusivity.
What Are the Cost Implications of a Fully Bespoke Bugatti?
When you opt for a fully bespoke Bugatti, expect significant costs. The customization alone can add around AED 2.3 million (~$625,000) to the base price, depending on your choices.
Unique exterior finishes, personalized interiors, and performance tweaks all increase expenses. Limited edition models or special materials can push prices even higher.
Additionally, regional taxes, import duties, and exclusive services further elevate the overall investment, making your vehicle truly one-of-a-kind.
Can Clients Incorporate Personal Artwork or Symbols Into the Design?
Imagine turning your doodles into a masterpiece on a $3 million hypercar—sounds like a dream, right? Well, with Bugatti, you can actually do that. You’re invited to incorporate personal artwork or symbols into the design, thanks to their advanced layering techniques and bespoke programs.
Just remember, it’s a meticulous process that maintains the highest quality standards, ensuring your personal touch becomes a permanent, flawless part of your one-of-a-kind vehicle.
Are There Limitations on Materials or Colors Used in Customization?
You might wonder if there are limits to your chosen materials or colors. While Bugatti offers nearly unlimited customization, certain constraints exist.
Materials must meet safety, structural, and aerodynamic standards, and colors undergo internal feasibility checks. Hand-painted motifs and unique finishes also need to ensure durability.
How Does the Process Ensure Exclusivity and Privacy for Clients?
You’re probably wondering how your privacy and exclusivity are protected during customization. Bugatti’s process ensures this by offering secure, climate-controlled garages and bespoke display environments.
Your vehicle and personal details stay confidential thanks to advanced security features and strict privacy protocols. From the initial handover at Molsheim to ongoing post-production refinement, every step is designed to keep your identity and vehicle details secure.
This ensures a truly private, one-of-a-kind experience.
Conclusion
As you step back from your one-of-a-kind Bugatti, you realize it’s more than just a car—it’s a reflection of your dreams and desires. In a world filled with mass production, your custom masterpiece stands as a reminder that exclusivity and personal expression still matter. While others settle for ordinary, you’ve experienced the extraordinary. It’s a reminder that sometimes, the most remarkable journeys begin with a single, personalized masterpiece—just like yours.
Giovanni is our Chief Tasting Evangelist and the charismatic face of Mad Tasting. He inspires a sense of culinary wonder in all who encounter our brand. With boundless enthusiasm for the art of tasting and a gift for captivating audiences, Giovanni leads our immersive tasting experiences and workshops. He empowers food enthusiasts to discover the true depth and complexity of the flavors we celebrate. Whether he’s guiding a private group through a blind tasting or hosting a masterclass on the art of pairing, Giovanni’s infectious passion for the culinary world is the driving force behind our mission to share the extraordinary.
